The Insights subsection is organized into clear, interactive visualizations that help you understand your audience and their behavior. Here’s a detailed explanation of each section to make the most of the data presented.
1. Spend Analysis
What It Shows: A graph displaying the total amount spent by fans over time, broken down by key dates.
How to Use It:
Identify periods with high spending to understand the impact of events, campaigns, or promotions.
Plan similar strategies to boost spending in the future.
Timeframe: Toggle between different time ranges (e.g., last 7 days, last 70 days) to track short-term and long-term spending trends.
2. Superfan vs. Casual Fan Breakdown
What It Shows: A comparison chart highlighting the number of superfans (highly engaged) versus casual fans.
How to Use It:
Monitor the growth of your superfans over time to gauge engagement.
Use this data to target superfans with exclusive content or offers and nurture casual fans to increase their engagement.
Timeframe: Visualize trends across specific periods to track fanbase changes.
3. Interactive Map of Fan Activity
What It Shows: A map pinpointing fan check-ins and other geographic data.
How to Use It:
Understand where your fans are most active and identify key regions for potential events or marketing campaigns.
Zoom in and out to explore fan distribution across different areas.
Timeframe: Filter by the last 7 days or other time periods to focus on recent fan activity.
4. Demographics: Top Countries and Cities
What It Shows:
Top Countries: A ranked list of the countries where your fans are located, along with their proportions.
Top Cities: A similar breakdown of cities with the highest concentration of fans.
How to Use It:
Use geographic insights to plan event locations, content strategies, or regional campaigns.
Identify underserved regions to expand your reach.
Timeframe: View data from the last 7 days or extend the timeline for broader trends.
The Insights subsection transforms raw data into actionable visualizations, making it easier to understand your fanbase and plan strategies that enhance engagement and growth. With these tools, you can focus on the areas that matter most to your audience and your success.